Posted on October 29 2015
It's here! The shop recently received a bounty of Trousseau jewellery, 25 pieces of which are now available to buy online in the New Arrivals section.
Trousseau is the creation of young Indian jeweller and entrepreneur Urvi Vora. The company's archaic French name (translated: 'the bundle of possessions that a bride assembles for her marriage') refers to a series of events that inspired Urvi to set up the company: a realisation she had, whilst helping a friend shop for her wedding, that few of the products available to buy were personalised or remotely unique. This led to her decision to make all Trousseau creations either bespoke or in small quantities, thereby retaining the work's individuality.
The Trousseau range's nod to traditional Indian jewellery is clear, but Urvi's designs are neater and cleaner than their predecessors. Bold shapes and sharp lines give her pieces a modern feel, and their simplicity means they're very wearable - my customers tell me they're able to match their Trousseau jewellery with plenty of different outfits.